A day after CNN announced that it was hiring Campbell Brown to replace one of its prime-time hosts, presumably Paula Zahn, Ms. Zahn confirmed today that she was leaving the cable channel, effective Aug. 2.
The unraveling of “Paula Zahn Now,” which made its debut at 8 p.m. in 2003, was ultimately a function of ratings. Though CNN took pains recently to note that the number of viewers for the show had ticked upward earlier this year, Ms. Zahn’s task remained a Herculean one.
The estimated 558,000 viewers her program has been drawing, on average, each weeknight this year, according to Nielsen Media Research, represents less than a quarter of the nearly 2.3 million who watch “The O’Reilly Factor” with Bill O’Reilly on Fox News. Ms. Zahn’s program also draws about 100,000 fewer viewers a night than “Countdown with Keith Olbermann” on MSNBC.
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